The title is in Latin. It means, roughly, “Truth in Search Suggestions”.
Google keeps track of what the majority of the population enters, when they type in a search term. When you begin to type in your search terms, it makes suggestions based on what you have already typed and what most other people went on to type. Those suggestions are a sort of popularity rating that show what most people typed next. You get some insight into what most people think about certain topics (or at least seek answers to), if you begin typing in an open-ended search term.
Here’s how you can use that information. To find out what most people think of what you are proudest of being, you can type in a search and let the search suggestions tell you.
For fun, I typed in, “Artists are”. Here are the suggestions that Google returned.
Perhaps that was too wide a brief. I then typed in, “Painters are”. Here are the search suggestions that Google returned:
Maybe I should try something that I used to do, but have not done much of recently. I tried, “Photographers are”. This is what I got:
OK, maybe I should try being a creative. I typed “Creatives are” and got this back:
I also tried, “Musicians are”. I got these suggestions:
Then I tried, “Guitar players are”. This is what Google returned:
Hoping I would get better luck with more socially acceptable pursuits, I then tried, “Engineers are”. Here’s what the population thought of that:
Maybe that was too wide. I tried, “Software engineers are”. Again, the results are quite astonishing (and amusing and alarming):
Finally, I tried, “Electronic engineers are”. At last, something not disparaging, but not altogether certain:
In the end I thought I would type in the noblest of pursuits, in my opinion. I typed in, “Innovators are”. Oh dear:
It was an interesting exercise. While some of the suggestions were funny, they also spoke to me about a general feeling of ill will toward creative people and their pursuits. It tells me a lot about the stereotypical ideas that many people hold about artists and specific creative endeavours. What I saw was not, in general, very good news and doesn’t speak well of us, as a population.
What do you make of it?