While the obsession with brevity is necessary, in an information soaked age, and while lucidity and clarity benefit from concision, there are still some things that need the longer narrative. You can’t tell every story well in 140 characters.
So if you have something concise to say, say it briefly.
But don’t eschew the complex, the intricate or the “long story”, because it doesn’t suit every busy person in your audience. Some things are worth delving into in full detail.
Twitter fails to tell big stories, with context and nuance. iTunes doesn’t let you experience the longer musical work as if it were a single musical sentence (movement, or “Satz”). We’re too easily distracted to follow along for long enough.
So, say it as simply as possible, but no simpler.
We still need sagas, but not everything needs to be one.