I always think that artists that set up a Twitter (or Facebook) identity, so that their PA or some other paid employee can make PR announcements about their career and products, are wasting their time. Having a ghost writer on Twitter is ridiculous. What’s the point? Eventually, their followers see through the deception and feel short changed. It’s a method of taking a loyal fan base and turning them into disappointed cynics.
It’s as though these artists are implying that their fans are not worthy of their time – that they have more important, creative things to do with their time than to interact with their fans (the people who fund their standards of living, after all). What ingratitude! If you can’t be bothered to show up in person and have real conversations with real people, then don’t bother showing up at all. Who do you think put you where you are today? Aren’t they worth some of your time and some of your genuine interest?
An artistic career has no meaning at all, if it becomes just a way to siphon the devotion and cash of your fans and you give nothing back, except your art. Who do you think you are? Granted, the fan population can be so great that it is impossible to interact with them all. In that case, at least talk to some of them and let the others watch and listen. Tell a story. Everyone loves to hear a story being told. What you should never do is hide behind other people, reading just those messages brought to your notice by your staff and only communicating through this same conduit, to deliver sales pitches.
If you make no attempt to be with the people that adore you and pay you, you are engaged in a very dangerous game that can only end badly. Of course nobody wants to know about every minute banality of your rock star life, no matter if that is all that actually occurs in your real life. They want to know about your vision, your mission, what you feel and how and why you create your art.
The only thing worse than a ghost-written Tweet is the artist that doesn’t bother to engage in social media interaction at all. At least write letters. On paper. To people. The hideaway artist appears to be contemptuous of their paymasters, even if all they are is shy or computer illiterate.
In the end, the artist that hides behind a ghost tweeter is missing out. They’re the ultimate losers. In those genuine interactions is the stuff you need to create relevant art. This is where the grist for your mill exists. Here is where you can understand the hopes and dreams, fears and uncertainties, likes and dislikes of your fans. Here is where you can find inspiration. Here is where you can experience the love and devotion, the praise and the gentle criticism that keep you creative, but keep you grounded. You might be a multi-millionaire with nothing in common with your fans, but that’s a fact that can’t be disguised for long by having a sock puppet doing your tweeting for you. If you are no longer in touch with the people, isn’t it time to climb down from the ivory tower and get back in touch?
@BloatedRockStars Read it and change #getreal #reconnect